DOPPLE makes patches and accessories in Downtown LA. I worked on creating the entire brand experience as well as designing its products.
My role includes: creative direction art direction designs marketing entire brand experience.
Black + Decker
With a changing customer base and an overwhelming portfolio of products, Black + Decker's rebrand was full of challenges. We focused on establishing a simple visual system and product design philosophy that empowered people in creating their ideal homes.
My role: brand positioning support logo concept generation logo refinements product design study visual system development packaging system concept brand guideline creation design intent production
Creative Director: Marc Hohmann
JetBlue Mint was a big departure for the well-loved American airline. Our team was tasked with helping JetBlue keep their egalitarian spirit as they expanded their business into a front cabin. (This included everything from customizing the interiors to coming up with innovations in the air and on the ground.)
My role included: competitive analysis concept generation customer journey development service innovation concepts customization of spaces concept visualization lighting strategy service enhancement concepts
Creative Director: Paul Wylde
Stanley's business expanded beyond simply offering tools to healthcare and security solutions. They needed an identity that worked harder across all lines of business. Our team worked closely with Stanley throughout this process.
My role included: visual system development packaging system concept brand guidelines design intent applications
Creative Director: Marc Hohmann
Multiple awards and press features
LC Consulting provides all the resources that contractors need to run their businesses. Leveraging their expertise in rebuilding private homes after natural disasters, we created an identity that referenced homes and whose colors stood out from their direct competitors.
My role included: concept generation logo refinements applications design intent guideline creation
Creative direction: Ben Mabry, Jason Wong, Imri Larsen
Ping was a start-up that was looking to solve the problem of lost baggage for both travelers and airlines. Their first products are airline customized electronic bag tags.
My role included: concept generation logo refinements applications design intent guideline creation icon system client presentation template
Creative Direction: Paul Wylde
This confidential project is for a large corporation based in the US. This was a project to develop the next phase of their digital presence that would impact millions of their customers.
My role on the digital team included: digital guidelines website audit website homepage concepts presentations to clients.
Self-directed art book project.
concept photography design writing hand bound 26 books dyed and printed 33 bags poster creation sold 20 prints showed at Seattle's Ballard Art Walk
Design and production help: Ben Mabry and Jason Wong
The National Film Festival for Talented Youth needed a new identity both for the world's largest youth film festival and for their premiere Future of Film Expo. Our team worked to help establish an identity that would adapt well to different themes every year.
My role included: logo development creative direction client management design direction poster and book production concept development asset creation website design
Creative direction: Jason Wong, Imri Larsen, Ben Mabry